The WNBA has been the talk of the sports world for the better part of the last two seasons. Particularly last season, with the additions of Caitlin Clark and Angel Reese to the fold, the talent pool is deeper than ever. As much as the WNBA has seen record growth in their regular season viewership, as well as their playoffs, they’re now seeing growth elsewhere, too. What I’m realizing during the WNBA’s preseason is that their cultural imprint is deepening. As I stated last year, they’re really starting to take advantage of the players’ personalities. Let’s take Ellie the Elephant, for example. She’s the New York Liberty’s mascot, and quite honestly, maybe the most notable mascot in sports today. After the Liberty’s WNBA Championship win this past summer, she lands a State Farm commercial. Furthering her own brand, players now look forward to mixing it up with Ellie. View this post on Instagram A post shared by New York Liberty (@nyliberty) Caitlin Clark also played a preseason game...