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Target CEO's Pay Drops Nearly 90% Since 2020 Mark Amid DEI Backlash, Ongoing Boycott
Target CEO's Pay Drops Nearly 90% Since 2020 Mark Amid DEI Backlash, Ongoing Boycott

Target CEO Brian Cornell’s salary has declined nearly 90% since his compensation peak in 2020, and this news comes amid the recent boycott due to its rollback on DEI initiatives . The Minnesota Star Tribune reported that Cornell “earned $9.9 million in 2024, down 87% from when his compensation peaked at $77.5 million in 2020.” His nearly $10 million in 2024 was the lowest since 2016. In 2018, he earned nearly $18 million. Both amounts are significantly lower than Cornell’s highest salary payout of the $77.5 million in 2020. Are more pay reductions coming? Target didn’t meet its business goals two years ago and fell even further behind in 2024. The company typically gives its top executives bonus stock based on how well it performs over three years. However, from 2022 to 2024, Target missed the mark on key goals like sales, profits and making the most of its investments. Due to that, executives earn only about 62% of their potential bonus. Cornell and his executive peers within the...

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