Editor’s Picks The Marketer’s Guide to Taylor Swift’s Life of a Showgirl Era By Rebecca Stewart & Cydney Lee Scratch-and-Sniff Billboards Are All Over NYC. Ever Wonder How They Work? By Robert Klara Rethink Reach to Unify Your Linear and Streaming Advertising Strategies By Dawn Papandrea Inside Jordan Brand’s Jump Shot to Court a New Generation By Cydney Lee Gap Throws It Back to Y2K With Katseye, Low-Rise Denim, and ‘Milkshake’ Remix By Brittaney Kiefer BRANDSHARE FROM DIVISION-D Stop Chasing AI Labels—Start Demanding Proof Stop Chasing AI Labels—Start Demanding Proof Leadership Voices Read More Erwin Castellanos, General Manager of Adobe Advertising Jeremy Fain, CEO and Co-Founder, Cognitiv Liz Roche, VP of Media and Measurement with Albertsons Media Collective Michael Scott, VP of Ad Sales & Operations, Samsung Ads Magazine Read More The ADWEEK 50 of 2025: Industry Leaders at the Top of Their Game By Aleda Stam & Meredith Begley The 2025 Most Powerful Women in Sports Are in a League of Their Own By Camber Scott-Clemence Inside Publicis Groupe’s Rise to the Top—and How It Plans to Stay There By Alison Weissbrot & Rebecca Stewart Come Sail Away With Razorfish CEO Josh Campo By Eva Kis The Adweek Resource LibraryBe a better marketer and get access to the latest Adweek-created guides, exclusive research, and sponsor white papers.See What’s New