Editor’s Picks Social Media Week Nutter Butter’s 5 Takeaways from 2 Years of Being Weird on Social By Robert Klara Social Media Week Old Building, New Foundation: The Empire State Building’s Social Media Makeover By Audrey Kemp Brandshare The Clear Path to Convergent TV Success DISH Media TV Upfronts Amazon’s Star-Studded 2025 Upfront Charts Its Adland Takeover Strategy By Kathryn Lundstrom Influencers & Creators The Follower Is Dead—Urban Outfitters Adapts to New Social Era By Adweek Staff BRANDSHARE FROM WARNER BROS. DISCOVERY How Warner Bros. Discovery Is Helping Convergent TV Buyers See the Bigger Picture Leadership Voices Bing Chen, Co-founder and CEO of Gold House Gary Vaynerchuk, CEO and Chairman of VaynerX Eric Danetz, President of Cognitiv Carla Hassan, Chief Marketing Officer for JPMorgan Chase Magazine Media Plan of the Year Media Plan of the Year: 24 Campaigns That Cut Through the Noise By Aleda Stam Agency All Stars Presenting ADWEEK’s Inaugural Agency All-Stars By Adweek Staff Perspective It Started With One Beer, but Samuel Adams Is So Much More By Eva Kis Off the Clock This CCO Has Surfed 6 Continents and Even Makes the Surfboards By Eva Kis The Adweek Resource LibraryBe a better marketer and get access to the latest Adweek-created guides, exclusive research, and sponsor white papers.See What’s New