THE CAMPAIGN SHOWCASES THE INDISPENSABLE ROLE OF SMALL BUSINESS OWNERS AND LOCAL ARTISTES.
Events Saint Lucia has announced a new campaign that will highlight the significant economic ripple effect of the Saint Lucia Jazz and Arts Festival on the local economy.
The "Benefits Beyond the Stage" campaign showcases the indispensable role of small business owners and local artisans, emphasizing the festival's broader economic value beyond its cultural spectacle.
Mineva Ross, Branding and Communications Manager at Events Saint Lucia, said: "The festival's vibrancy is matched by its economic impact, as the expertise of our local community not only enriches the visitor experience but also generates substantial economic value, manifesting a tangible trickle-down effect."
This narrative of economic empowerment and community collaboration is set to be featured across diverse media channels, in anticipation of the Saint Lucia Jazz and Arts Festival, from April 30 to May 12, 2024.