Carib Cement launches road safety initiative

Caribbean Cement Company Limited (CCCL) is aiming to reduce the number of road fatalities among children with the recent launch of its annual Vulnerable Road User (VRU) programme.

Statistics from the Road Safety Unit of the Ministry of Transport and Mining has indicated that since the start of the year, 12 children were killed in motor vehicle crashes.

Over 150 students from the Hayes Primary and Junior High School and the Watsonton Primary School in Clarendon participated – virtually and in-person – under the programme, which is designed to build awareness among students about the safe use of roadways.

Supply Chain and Logistics Manager at CCCL Jorge Herrera explained that the VRU programme is a worldwide initiative of CCCL’s parent company, CEMEX, and children are targeted not only for being among the most vulnerable, but also for their impact on the actions of adults around them.

“We recognise two things. One, that there are a lot of children walking in the streets, going to school and home, or doing errands; and two, that they can be the agent triggering the change of behaviour in the adults. Through the children, we should be able to change the mindset of an adult not obeying the road rules and traffic signals,” he said.

Herrera added that it was important to start the change in children so that they grow with a different mindset about the safe use of the road.

“We think that they are a very important part of our programme. We use the children as well to sensitise our truck drivers as part of our driving academy. Most of them have sons and daughters waiting on them, so making the drivers aware of the risks associated with driving the trucks and respecting and protecting the vulnerable road users are part of the same strategy,” he pointed out.

Meanwhile, principal of the Hayes Primary and Junior High School, Hughroy Blake, said having students educated in road safety will help to minimise their risks on the road.

His sentiments were also shared by principal of Watsonton Primary School, Marchelle Williams-Hinds, who urged students to be more attentive while on the road.

Since the start of the VRU programme in 2018, which is conducted in June in observance of Road Safety Month, CCCL has visited more than 10 schools across the island informing some 3,000 students, from kindergarten to high school, about the importance of road safety.

The company has also donated breathalysers to the Ministry of Transport and Mining to allow the police to conduct random checks during routine stops.