The Power of Flo Jo

Florence Griffith Joyner of the USA celebrates her 100m win during the 1988 Olympic Games in Seoul, Korea. Photo: Allsport UK/Allsport/Getty Images

The inimitable Florence Griffith Joyner was a force. A record-breaking and fashion-forward force. Though she’s best known for sprinting her way to the history books and rocking the ultra long nails and colorful one-legged track suits, she was also a business-savvy force. That savviness blazed a path for Black female athletes to take in becoming athletic icons and million dollar brands, writes Amira Rose Davis in a retrospective for ZORA earlier this…